App Install Ads

What are app install ads?

App install campaigns are run with the intent to achieve a massive number of downloads in a really short time. This eventually helps the application obtain a higher rating in the app stores, increasing organic traffic and resulting in even more downloads. If you want your app to be among the overall top 25 featured apps on the App Store, you will have to aim for a daily download count of 35,000

Why do you choose app install ads?

Paid app-install advertisements or campaigns help push a large number of downloads in a very short period of time, increasing your rank on the app store for which you are promoting. As a result of this, more users will download the app and the organic traffic is bound to skyrocket! This is a very innovative approach to kick-start the user base growth

Which social media you should choose for app install ads?

The average cost per install on Facebook and Twitter is well below other common platforms. This is because of the fact that they enjoy a huge amount of visibility, which is the reason why they are more popular than other platforms. The platform that is most suited for your ad campaign is highly dependent on the category of your app and the user base that you are targeting. In addition, Facebook provides very extensive demographic data such as income, net worth, ethnic affiliation, generation, favourite political organisation, and life events.

How do app installs work?

The amount of money invested in sponsored app install advertising or campaigns grows year after year, and the trend is only likely to get stronger as they provide significant revenue for app owners. The following are some of the direct and indirect benefits of executing a mobile app install campaign.

How do app installs work?

The amount of money invested in sponsored app install advertising or campaigns grows year after year, and the trend is only likely to get stronger as they provide significant revenue for app owners. The following are some of the direct and indirect benefits of executing a mobile app install campaign.

  • How will you gain consumers if your app is not among the most popular or prominent in the market? The answer is straightforward: app install advertisements. It’s a good idea to provide the most amazing elements of your software in a tiny trial edition that customers may play with before committing to a full version.

  • Organic app downloads improve the confidence of individuals who discover an app. In contrast, organic app downloads boost the amount of downloads and user ratings. You will not be able to rank in the charts if your app does not have a large number of downloads and ratings.

  • App install ad campaigns are unusual in that they provide outcomes that are easily measurable. Instead of reimbursing CPC or CPV, you would pay the network per install in an app install ad campaign. This means you’ll be able to keep track of how many direct downloads you’ve received from each network.

  • For the majority of ad campaigns, you end up paying for events such as impressions, which implies you are paying to get the advertisements in front of the audience. However, with app install advertising, you are going for the cost per action or cost per install (in most situations). This implies that you would pay the network just for the number of app installations you obtain while reaching your ultimate aim, which is expanding your user base!