What is meant by Traffic analysis? 

Traffic analysis is a process of checking the network availability and activity of identifying the abnormalities, it also includes network security and resolving the operational issues.

Common Web traffic issues are given below:

  1. Collecting a real-time and historical document of what’s happening on your network. 
  2. Detecting malware such as ransomware activity. 
  1. Detecting the utilization of vulnerable protocols and ciphers. 
  2. Troubleshooting a slow network
  3. Improving internal visibility and eliminating blind spots. 

Types of web traffic:

The purpose of inbound marketing is to attract potential customers towards websites for mobile applications directly rather than approaching them through cold calling, trade shows, etc. There are six different types of customer approaching websites depicted as given below:

  • Organic traffic: this is one of the most important types of traffic that lands on the website by searching for keywords or a phrase on a search engine, then clicking on a link that runs back to the specific website. To attract this type of traffic, websites take the help of SEO to optimize their website for the industry using product-specific keywords that are most commonly used by their potential customers while searching. 
  • Direct traffic: These are those internet users, who land on a company’s website by directly putting their URL into a web browser. These users already know about the website because of the information obtained through other sources, such as TV ads, e-mailers, direct mail messages, mobile messages, social media platforms, product packaging, business cards, or any other source. Brand awareness is the key to increasing direct traffic. 
  • Paid traffic: It refers to those users who log on to a specific website through paid internet advertising. The most commonly used platform for Pay-per-click campaigns is Google Adwords. There are other platforms also, such as Yahoo, MSN, Bing, Facebook, Instagram, and various other social media sites. PPC advertising will attract the right kind of traffic faster and for less money rather than blindly throwing money into paid search campaigns. The user must be able to find the right words and target their audience specifically on various platforms to ensure the sources of the PPC Campaign. 
  • Email marketing traffic: as the name suggests, these are the numbers of users that log on to a specific website via links contained in the marketing emails that are out to them. These days e-marketer send regular emails to all the existing and potential customers informing them about the product features, updates, sales promotion campaigns, etc. along with the website link. Several users, reading these emails and respond to them resulting in email marketing traffic. 
  1. Social media traffic: Social media sites, such as Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, etc. are becoming very popular mediums for marketers to follow. These days the majority of e-marketers are resorting to these platforms to promote their messages to their target audience. These mediums pick up slowly but they have a snowball effect with the increase in followers. The only thing required is that the marketers should understand their customers as well and should post such messages, which they enjoy and interact with. Social media has a huge reach and can make the message viral in no time. The marketers can use the medium effectively to attract traffic to their website
  2. Referral traffic: These are those users who land on a website via some external links clicked from other websites. At times companies partner with others and place their logo on their website. If a user clicks on it, the company gains referral traffic. This can also be obtained If a company sources created content like blog post videos, campaigns, etc through various social media sites. They can earn a lot of backlinks and therefore referral traffic back to the website. 

Benefits of traffic analysis:

  •  Improved visibility into devices connecting to your network (e.g. IoT devices, healthcare visitors). 
  • Help to improve the internal networks. 
  • Helps to deal with cyber threats. 
  • Helps to analyze the bandwidth usage.