A blog is an online journal displaying information in reverse chronological order with the latest showing up at first, at the top. A platform for a writer or a group of writers to share their ideas, views, concepts and information on an individual subject.
What is the purpose of blog writing?
There are many reasons to start a blog for personal use and only a handful of strong ones for business blogging. As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.
So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.
The appearance of blogs has changed over time, and these days blogs include a wide variety of items and widgets. However, most blogs still include some standard features and structures.
Here are common features that a typical blog will include:
1.Header with the menu or navigation bar.
2.Main content area with highlighted or latest blog posts.
3.Sidebar with social profiles, favorite content, or call-to-action.
Through blogging, businesses saw a positive way to improve their customer’s level of satisfaction.
Personal and niche bloggers saw the potential to reach more people interested in specific topics. Through a blog, visitors can comment and interact with you or your brand which helps you to frame a network of loyal followers.
How are bloggers getting paid?
If you’re starting a blog as a way to market and boost your existing business, you probably won’t be selling ad space or memberships. However, you can frame and start offering exclusive digital products such as eBooks, guides, or online courses as a lead containing tool in exchange for visitors’ email addresses. That way, you’ll nudge them one step further down your sales funnel.
There are a few choices when it comes to self-hosted platforms, but the most popular is WordPress.org.
What are the benefits of Blogging ?
1.Good for SEO: Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool.
Maintains communication with customers: Blog posts can keep your customers and clients up-to-date on what’s going on, let them know about new deals, and provide tips. 3. Builds rapport with customers: That permits customers to get to know you, and hopefully, develop relationships that turn into purchases.
Generate alternative income: Successful blogs can make money.