Schema is a code which helps search engine to know your content. It is language of SEO like computer has one. Schema is agonies it doesn’t matter which search engine is review it the result will be the same. Examples of schema are rubrics, perceived social roles, stereotypes, and worldviews. It is important because it helps in increasing your SEO reach and CTR, good appearance in SERP’s.
What is a schema mark-up?
Schema.org contain universal vocabulary that all search engine (i.e., Bing, google, yahoo) agree for understanding the content within the website. Schema.org is also referred to as schema mark-up, by adding mark-up to your website you make it easier for search engine to understand what is there in your content and helps in increasing snippets, it appears below your site’s page title. How important schema mark-up is for your company can be measured by the fact that group of search engines such as google, Bing, Yahoo and Yandex have created schema mark-up.
Schema implementation can be done in two popular ways that is JSON-LD and micro data.
Micro data: Micro data tells the search engine about the elements of the website. It benefits the searchers in a way by telling the searchers some features about the website or what special feature it has before actually click on the site.
Type of Schema mark-up are used for:
Articles • Events • Products • People • Organizations • Local Businesses • Reviews • Recipes • Medical conditions