On page analysis
What is on-page SEO?
On-page SEO refers to any optimization that you control and involve on your website. With on-page optimizations, you target to make your website more valuable to brush up your rankings or visibility in search results on various search engines.
On-page SEO comprises of:-
On-page SEO leads to higher search rankings, it enhances traffic to your site, and more conversions.
What on-page SEO ranking factors should I optimize?
With on-page SEO, you have different ranking factors. To optimize all these factors take the time to optimize each of these factors as they will improve your rankings in search results and frame your website more competitive and hard to beat.
On-page optimization factors you must focus on:
How is mobile- friendliness necessary?
A mobile-friendly website is truly essential because more than 50% of the internet’s traffic comes from mobile devices. If people on smartphones and tablets can’t access your site, your rankings in search results will automatically go down.
Search engines like Google, for example, use mobile-friendliness or responsiveness as a ranking factor. This means, if your site isn’t optimized for mobile users, you’re missing out on valuable leads and revenue.
Mobile compatibility isn’t a suggestion anymore.Nowadays it is necessary especially if you need to rank well for your keywords.
Now example of some on-page SEO action items include:
Optimizing your title tags and meta descriptions
Writing in-depth, quality content
Cleaning up your site’s code
Streamlining your site’s navigation
Speeding up your website
How to evaluate your on-page optimization?
Now to evaluate your site’s performance use these criteria as a basis for on-page optimization
Always use keywords for every page.
You must link your pages on your site to each other.
Your site must load quickly.
Your site should have fresh content.
How to keep a check on competitor’s on page SEO ?
If you want to find out what you could be doing better than you, just check out their websites and take a look at what they’re doing. While they probably have a few secrets up their sleeves, you can get tons of information by just going through a few pages.
Keeping a check on your competition can also show you areas to enhance your own website, strengthening your business as a whole. Begin to more fully develop your on-page SEO, and you’ll be likely to see your own site’s page rankings start to rise over the coming weeks and months.
What’s the difference between on-page and off-page SEO?
a) On-page SEO: Refers to actions taken on your website, like optimizing your content and streamlining your navigation, to raise your search rankings.
b) Off-page SEO: Refers to actions taken off your website, like earning backlinks from other reputable sites, to raise your search rankings.