Infographic Content Creation
If a person has read a blog or flipped through a magazine, and no one can deny the use of social media, then you have most probably come across infographics—those pictorials which give a summary of a story at a glance.
So, what is their motive behind using these visual aids, are infographics just eye candy to impose the content on you? We all have heard that “A picture is worth a thousand words”, and it tells the non-nonentity of visual communications.
What are infographics?
Infographic is short for information graphics. It is a type of picture that mixes detail with design, helping to communicate to our audience without much blabbering. It has a long-lasting impact too on the minds of the observer.
More formally, an infographic can be defined as a visualization of data or ideas that tries to transfer complicated information to an audience in a way that can be swiftly consumed and easily understood. The process of developing and publishing infographics is called data visualization, information design, or information design architecture.
Business Uses of Infographics
Now we know a little about infographics. Let’s find out some of the ways we can implement them for our cause.
Before we figure out how we can start using infographics, let’s understand the nature of information we generally want to communicate—business information can be divided into the following groups:
Statistics—metrics such as sales, revenue, market research, surveys
Ideas—concepts, theories, ideology
Process—customer service, sales funnel, lead generation, supply
Geography—locations, metrics by region
Chronology—history, order of events, timelines, schedules
Anatomy—ingredients, components, lists
Hierarchy—organizational structure, needs assessment
Relationships—internal, external, people, products/services
Personality—brand humanization, organizational culture