Infographic Content Creation

If a person has read a blog or flipped through a magazine, and no one can deny the use of social media, then you have most probably come across infographics—those pictorials which give a summary of a story at a glance.

So, what is their motive behind using these visual aids, are infographics just eye candy to impose the content on you? We all have heard that “A picture is worth a thousand words”, and it tells the non-nonentity of visual communications.

What are infographics?  

Infographic is short for information graphics. It is a type of picture that mixes detail with design, helping to communicate to our audience without much blabbering. It has a long-lasting impact too on the minds of the observer.

More formally, an infographic can be defined as a visualization of data or ideas that tries to transfer complicated information to an audience in a way that can be swiftly consumed and easily understood. The process of developing and publishing infographics is called data visualization, information design, or information design architecture.

Business Uses of Infographics

Now we know a little about infographics. Let’s find out some of the ways we can implement them for our cause.

Before we figure out how we can start using infographics, let’s understand the nature of information we generally want to communicate—business information can be divided into the following groups:

  • Statistics—metrics such as sales, revenue, market research, surveys

  • Ideas—concepts, theories, ideology

  • Process—customer service, sales funnel, lead generation, supply

  • Geography—locations, metrics by region

  • Chronology—history, order of events, timelines, schedules

  • Anatomy—ingredients, components, lists

  • Hierarchy—organizational structure, needs assessment

  • Relationships—internal, external, people, products/services

  • Personality—brand humanization, organizational culture

The most common among them is statistically showing data. However, all are very important and cannot be overlooked.

Why Infographics work for Business

If we go for scientific reasons, as studies have found that our brains are wired for visual communication. 

But how a scientific reason is working in helping transform businesses? Well, the reason is very simple that our attention spans are decreasing as technology and digital media is becoming more widespread in our personal as well as professional lives. 

There is an overload of data in every field and time is just going by. Hence, there are a lot of dynamics at play that can make your business beyond expectations. Infographics have the potential to make the business case in your marketing, content strategy, or communication mix. 

Rabtul has a team just for this, which can help you to create the best infographics and engage your audience through the same.