Pay per click (PPC) also known as cost per click is an online promotion model used to drive traffic to websites.
In this, an advertiser pays a publisher who publishes the ad on their sites generally a search engine like Google, Yahoo, etc, or social networking websites like Facebook, Instagram, etc, when the ad is clicked
PPC marketing through Google is the most popular way.
PPC marketing through Google Ads is particularly valuable because Google is the most popular search engine and it gets massive amounts of traffic and therefore provides the most impressions and clicks to your ads. How frequently your PPC ads appear depends on which keywords you select.
Whenever an ad is clicked, sending a visitor to the company’s website, we have to pay the search engine a small amount of fee based on keyword value