Facebook pixel installation:

What is a Facebook pixel?

The Facebook pixel is a component of code that is placed on the website by you. It gathers the data which helps you to track convergence from Facebook ads, optimize ads, and remarket with the people who have already taken some kinds of action on your website.

How to set up Facebook pixel:

Step 1: set up a Facebook pixel:

Open your Facebook event manager, select the option ‘connect to data sources on the left menu bar, then choose ‘Web’. Click on the option ‘Get started’. Then a new tab of ‘Set up new events’ will appear. Where you have to choose ‘Facebook pixel’. Then press the ‘Connect’ option to continue. Then a new tab will appear where you have to fill up the option ‘Name your pixel’, in ‘check your website for easy setup options’ you have to enter your website URL. Then press on ‘Continue’. With events manager, you can only get one pixel for each ad account.

Step 2: Attach the Facebook pixel code to your website.

Putting a pixel to gather information on your website, some pixel code needs to be installed on your web pages. If you are using integration partners of Facebook, then you should choose ‘Use a partner integration’. It will help you to go through a series of steps that will connect your Facebook pixel without any coding. You should select ‘Email instructions’ if you are working with a developer to send them everything they require to install the pixel. If none of the options given works for you, then you need to insert the pixel code into your webpages directly and below the steps are given.

1. Select ‘Install code manually’.

2. Then an option ‘Copy code’ Will appear, click on it.

3. Paste the copied code into the header of your website. You have to paste it into every single page of your website or you can put it into your header template if you are using it. Click on ‘Continue’.

4. Then click on that turn on automatic advanced matching. This will match you are website’s Facebook profiles in the customer’s data. Then click on ‘Continue’.

Step 3: Create Facebook pixel events.

Select the option ‘Open Event setup tool’ under ‘Add events using event setup tool’. Then you have to select your Facebook pixel ID. Then go to the settings and scroll down and click on ‘Open event setup tool’. A new window will appear under ‘Set up events’ you have to enter your URL and then click on the ‘Open website’. Then a list of suggested events will be provided to you. Click on ‘Review’ which will be next to each event. Then select ‘Confirm’. For continuance ‘Click on finish setup’.

Step 4: Check that your pixel is working with the Facebook pixel helper.

In your Google Chrome browser, you need to add a Facebook pixel helper. Go to the page where your Facebook pixel is installed. It will indicate that how many pixels it found on the page. It will also inform you if a pixel is functioning properly or not.

Step 5: attach a Facebook pixel notice to your website.

To abide by Facebook‘s terms visitors should know that their data is being collected by you. If you want to get all the details you need to go to ‘Facebook business tools terms’ and go to point three which is special provisions concerning the use of certain business tools. How are you can visit Facebook’s

cookie consent Resource?