What are events and goals?
Events and goals perform different tasks. Both of them provide different kinds of information and they are obtainable In several kinds of reports. Every website has the intention that it can be tracked and examined in systems like google analytics. For such kind of purpose, we have to use events and goals. Goals are bonded to action which affects the revenue of the website. On the other hand, events track the behavior of the website which has no link to reach a certain page on your website. Both are just actions that are taken. Events can be calculated based on measuring more than once per session meaning thereby if someone is smashing that button. You can also track event flow in Google analytics. It helps you to see what kind of events are completed by the users.
Following are the steps from which you can track events goals in Google Analytics:
* custom event should be configured.
* In Google analytics real-time reports events should be tested.
* A goal based on an event should be configured.
* In Google analytics real-time reports the goal should be tested.
How to set up an event and goal:
1. You should log in to your Google Analytics account.
2. Then reach to ‘Admin’.
3. Beneath the view, press your cursor on ‘Goals’.
4. Now click on ‘New goal’.
A new page will appear which is that page then you have to select ‘Custom’ and click on ‘Continue’.
Under the goal description, you have to type ‘Event Goal’ under the ‘Name’ option. Then you have to select ‘Event’ under the ‘Type’ option and then you have to click on continue. The final step is to fill the event conditions under ‘Goal details’. You have to add a value in the ‘Category’, ‘Action’, ‘Label’, and ‘Value’. Only one value Will be to configure the event goal.
How to create event goals:
1. You must be aware of the task you want to track and this depends on the nature of your business.
2. Now you have to add an event goal in Google analytics. You have to fill two fields which are ‘Category’ and ‘Label’.
3. Events should be made in the next step. If the events are not made then the goal will not trigger. This can be handled by using Google tag manager.
Following are the steps how to do it:
* First you have to login into Google tag manager.
* Then you have to admit the proper account and container.
* Variables are needed to be enabled to track the events.
* Necessary triggers have to be created.
* Then the tag should be made.
* Then configuration should be tested.
*, At last, you have to issue the changes.